PRIVACY POLICY

Privacy Policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Non-provision of the data has no consequences. This applies only insofar as no other information is provided in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without giving any personal information.  Whenever you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log files (so-called server log files). These stored data include, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominant legitimate interest in ensuring the trouble-free operation of our website and to improve our offer. 

Customer account

When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data for orders

When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to deal with your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is based on Art. 6 para. 1 lit. b DSGVO and is necessary for the fulfilment of a contract with you.  Your data will be passed on, for example, to the mail-order companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The extent of the data transfer is limited to a minimum.

Collection and processing when using the contact form

When using the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided it. The data processing serves the purpose of establishing contact. By sending your message you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing that has taken place on the basis of the consent until revocation. We will only use your e-mail address to process your request. Your data will then be deleted unless you have agreed to further processing and use.

Use of the e-mail address for sending newsletters

We use your e-mail address, regardless of the contract execution, exclusively for our own advertising purposes for newsletter dispatch, provided you have expressly agreed to this. The processing is carried out on the basis of article 6 paragraph 1 letter a DSGVO with your consent. You may revoke your consent at any time without affecting the legality of the processing that has taken place on the basis of the consent until revocation. To do so, you can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list. 

Your data will be passed on to a service provider for e-mail marketing within the scope of order processing. Your data will not be passed on to other third parties.

Your data will be transferred to a third country for which an adequacy decision of the European Commission exists.

Use of the e-mail address for sending direct mail

We use your e-mail address, which we have received in the course of the sale of a good or service, for the electronic transmission of advertising for our own goods or services similar to those you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is based on Art. 6 para. 1 lit. f DSGVO from our predominant legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us.The contact details for exercising the right of objection can be found in the imprint. You can also use the link provided for this purpose in the promotional e-mail. This will not incur any costs other than the transmission costs according to the basic tariffs.

Using PayPal

All PayPal transactions are subject to the PayPal Privacy Policy. You can find it under https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of personal data when choosing Klarna as a method of payment

If you have chosen Klarna’s payment services Klarna invoice and/or Klarna installment purchase as payment option, you have agreed that we have collected and transmitted to Klarna the following personal data necessary for the processing of the purchase on account and an identity and credit check, such as first and last name, address, date of birth, gender, e-mail address, IP address, telephone number as well as the data necessary for the processing of the purchase on account, which are related to the order, such as the number of items, item number, invoice amount and taxes in percent. The data processing serves the purpose of offering the payment methods purchase on account and installment purchase as well as the necessary credit assessment. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation.

This data is transmitted so that Klarna can create an invoice and carry out an identity and credit check to process your purchase with the invoice processing you requested. Klarna needs the personal data of the buyer to obtain information from credit agencies for the purpose of identity and credit assessment.

As part of the decision on the establishment, execution or termination of the contractual relationship, Klarna collects and uses information on the buyer’s past payment history and probability values on this behaviour in the future, in addition to address verification. Klarna’s calculation of these score values is based on a scientifically recognised mathematical-statistical procedure. Klarna will also use your address data for this purpose. Should this calculation show that your creditworthiness is not given, Klarna will inform you immediately.

Revocation of the use of personal data to Klarna

1. you can revoke your consent to Klarna to use your personal data at any time. However, Klarna may continue to process, use and transfer your personal data to the extent that this is necessary for the contractual handling of payments by Klarna’s services, required by law or requested by a court or authority.

2. you can of course obtain information about the personal data stored by Klarna at any time. This right is guaranteed by the Federal Data Protection Act. If you as a buyer wish to do so or if you wish to inform Klarna of any changes regarding the stored data, you can contact datenschutz@klarna.de.

Cookies 

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the computer system of a user. If a user calls up a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again. 

We use these cookies for the purpose of making our offer more user-friendly, effective and safer. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a change of page.

The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominant legitimate interest in guaranteeing the optimal functionality of the website as well as a user-friendly and effective design of our offer.

Cookies are stored on your computer. Therefore you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and can decide individually whether to accept them or not, as well as prevent the storage of cookies and the transmission of the data they contain. Already stored cookies can be deleted at any time. However, we would like to point out that you may not be able to use all functions of this website to their full extent.

The following links will give you information on how to manage (and deactivate) cookies in the most important browsers:

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Analysis

The data processing described below in this section, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent until revocation.

Using Facebook

Facebook Custom Audiences

We use “Facebook Custom Audiences” on our website, a remarketing tool of Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA (hereinafter referred to as “Facebook”). Facebook Custom Audiences enables us to display interest-based advertisements, so-called “Facebook Ads”, to visitors to our website as part of a visit to the social network Facebook or as part of a visit to other websites that also use Facebook Custom Audiences. By using “Facebook Custom Audiences” your web browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of Facebook Custom Audiences. To the best of our knowledge, Facebook receives the information that you have called up the relevant part of our website or clicked on an advertisement from us. If you have a user account with Facebook and are registered, Facebook can assign the visit to your user account. Even if you are not registered with Facebook or have not logged in, it is possible that Facebook will find out and store your IP address and, if necessary, other identifying features.

We use Facebook Custom Audiences for marketing and optimization purposes, in particular to display ads that are relevant and interesting for you, and to improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Art. 6 para. 1 sentence 1 lit. f) DSGVO.

The deactivation of Facebook Custom Audiences is possible for logged in users under https://www.facebook.com/settings/?tab=ads#_ possible. In addition, you can deactivate cookies, which are used for range measurement and advertising purposes, via the following websites:

We would like to point out that this setting is also deleted when you delete your cookies.

In addition, Facebook has submitted to the privacy shield agreement concluded between the European Union and the USA and has certified itself. As a result, Facebook has committed itself to comply with the standards and regulations of European data protection law. You can find more detailed information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Third Party Information: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

You can find further information from the third-party provider on data protection on the following Facebook website: https://www.facebook.com/about/privacy

Facebook social plugins

We use “Facebook Social Plugins” on our website, a service of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as: “Facebook”). Facebook Social Plugins stores and processes information about your user behaviour on our website. Facebook Social Plugins uses cookies for this purpose, among other things, i.e. small text files that are stored locally in the cache of your web browser on your end device and which enable an analysis of your use of our website.

We use Facebook social plugins for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. By statistically evaluating user behaviour, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third party provider. The legal basis is Art. 6 para. 1 sentence 1 lit. f) DSGVO.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of our website to their full extent. You can also prevent Facebook from collecting the aforementioned information by setting an opt-out cookie on one of the websites linked below:

We would like to point out that this setting is deleted when you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of such data by deactivating the execution of Java-Script in your browser. In addition, you can prevent the execution of Java-Script code as a whole by installing a Java-Script blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent.

In addition, Facebook has submitted to the privacy shield agreement concluded between the European Union and the USA and has certified itself. As a result, Facebook has committed itself to comply with the standards and regulations of European data protection law. You can find more detailed information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Third Party Information: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For more information about the third party’s privacy practices, please visit the following website: https://www.facebook.com/about/privacy

Facebook pixels

We use “Facebook pixels” on our website, a service of Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA (hereinafter referred to as “Facebook”). Facebook Pixel enables Facebook to display our ads on Facebook, so-called “Facebook Ads”, only to those Facebook users who were visitors to our website, especially those who have shown interest in our online offerings or in certain topics or products. Facebook pixels enable us to check whether a user was redirected to our website after clicking on our Facebook Ads. Among other things, Facebook Pixel uses cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device. If you are logged in to Facebook with your user account, the visit to our online offer is noted in your user account. The data collected about you is anonymous to us, so we cannot draw any conclusions about the identity of the user. However, this data can be linked by Facebook with your user account there. We have no influence on the scope and further use of data collected by Facebook through the use of Facebook pixels. To the best of our knowledge, Facebook receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you have a user account with Facebook and are registered, Facebook can assign the visit to your user account. Even if you are not registered with Facebook or have not logged in, it is possible that Facebook will find out and store your IP address and, if necessary, other identifying features.

We use Facebook pixels for marketing and optimization purposes, in particular to display ads on Facebook that are relevant and interesting for you, thus improving our offer, making it more interesting for you as a user and avoiding annoying ads. This is also our legitimate interest in the processing of the above data by the third party provider. The legal basis is Art. 6 para. 1 sentence 1 lit. f) DSGVO.

You may object to the aforementioned collection by Facebook pixels and the use of your data for the display of Facebook ads. You can make settings on the following Facebook website to determine which types of ads are displayed to you within Facebook: https://www.facebook.com/settings?tab=ads. We would like to point out that this setting is deleted when you delete your cookies. In addition, you can deactivate cookies, which are used for range measurement and advertising purposes, via the following websites: 

We would like to point out that this setting is also deleted when you delete your cookies.

In addition, Facebook has submitted to the privacy shield agreement concluded between the European Union and the USA and has certified itself. As a result, Facebook has committed itself to comply with the standards and regulations of European data protection law. You can find more detailed information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Third Party Information: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

You can find further information from the third-party provider on data protection on the following Facebook website: https://www.facebook.com/about/privacy. Information about Facebook pixels can be found on the following Facebook website: https://www.facebook.com/business/help/651294705016616

Use of Google Analytics

We use the web analysis service Google Analytics of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and ensuring compliance with applicable data protection laws.

The data processing serves the purpose of analysing this website and its visitors. To this end, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide further services to the website operator in connection with website and internet use. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google.

Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

Google has certified itself under the US-EU Privacy Shield Agreement and is thus committed to complying with European data protection guidelines.
You can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=de].

To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt-out on all systems and devices in use to be fully effective. If you delete the opt-out cookie, requests will again be sent to Google. If you click here, the opt-out cookie will be set: Disable Google Analytics.
For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/.

Facebook pixel

This website uses the “Facebook pixel” of Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). If explicit consent is given, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook Ads for statistical and market research purposes and may help to optimize future advertising efforts.

The collected data is anonymous for us, so we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Guidelines (https://www.facebook.com/about/privacy/) can use. You may allow Facebook and its partners to serve ads on and off of Facebook. A cookie may also be stored on your computer for these purposes. These processing operations are only carried out if you have given your express consent in accordance with Art. 6 para. 1 lit. a DSGVO.

Consent to use the Facebook Pixel may only be given by users who are older than 13 years of age. If you are younger, please ask your parent or guardian for permission.
Facebook Inc. with headquarters in the USA is certified for the us-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

In order to deactivate the use of cookies on your computer, you can set your Internet browser so that no more cookies can be stored on your computer in the future or that already stored cookies are deleted. However, switching off all cookies may mean that some functions on our Internet pages can no longer be executed. You can also deactivate the use of cookies by third party providers such as Facebook on the following Digital Advertising Alliance website http://www.aboutads.info/choices/ You can also opt out of using the Facebook pixel by using “opt out“…disagree.

Plug-ins

Using Vimeo

We use plug-ins from Vimeo Inc. on our website. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) to integrate videos from the “Vimeo” portal.

When you access pages on our website that are equipped with such a plug-in, a connection is established to the Vimeo servers and the plug-in is displayed on the page by notifying your browser. In this way, Vimeo’s servers receive both your IP address and information about which of our pages you have visited.

If you are logged in to Vimeo, Vimeo assigns this information to your personal user account. When you use the plug-in functions (e.g. by starting a video by clicking the corresponding button), this information is also assigned to your Vimeo account.

Your data may be transferred to the USA. Vimeo has been certified according to the US-EU Privacy Shield Agreement and is thus committed to complying with the European data protection guidelines.

The processing is carried out on the basis of Art. 6 Par. 1 letter f) DSGVO because of Vimeo’s legitimate interest in market analysis and in improving its services in a needs-based and targeted manner.

If you do not want Vimeo to associate the collected information directly with your Vimeo account, you must log out of Vimeo before visiting our website.

For more information on the purpose and scope of the collection and on the further use and processing of the data by Vimeo, as well as on your rights and options for protecting your privacy, please refer to the Vimeo data protection guidelines: https://vimeo.com/privacy

Rights of data subjects and storage period

Duration of storage

After complete contract implementation, the data will be stored initially for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after the period has expired, unless you have consented to further processing and use.

Rights of the data subject

If the legal requirements are met, you are entitled to the following rights in accordance with Art. 15 to 20 DSGVO: right to information, to correction, to deletion, to restriction of processing, to data transferability.

In addition, according to Art. 21 para. 1 DSGVO you have the right to object to processing based on Art. 6 para. 1 f DSGVO as well as to processing for the purpose of direct marketing.

Please contact us if you wish. You can find the contact details in our imprint.

Right of appeal to the supervisory authority

Under Art. 77 of the DPA, you have the right to complain to the supervisory authority if you believe that your personal data are being processed unlawfully.

Right of objection

If the personal data processing activities listed here are based on our legitimate interest pursuant to Art. 6 Par. 1 letter f DSGVO, you have the right to object to these processing activities at any time for reasons arising from your particular situation, with effect for the future.

Following an objection, the processing of the data concerned shall be terminated unless we can demonstrate compelling legitimate reasons for processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If personal data is processed for the purposes of direct advertising, you can object to this processing at any time by notifying us. Once you have done so, we will stop processing the data concerned for direct marketing purposes.

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